Hi there, good looking
Hi, I'm Carl.
I live in NYC and love everything related to Marketing, Consumer Psychology, User Acquisition and Website Optimization. I’m also a huge fan of online education, biking, rock climbing, photography and yoga.
I Tweet about technology, startups and marketing. You can follow me here.
What Keeps Me Busy
About: Director of Marketing
Online retailers use MailCharts to plan and optimize their email program leveraging competitive insights.
About: Head of Inbound Marketing
Thinkful provides education tailored to you. We helps busy professionals (like you) learn new skills (to get a job or build a business) with mentor-based education (from someone that's "been there, done that") and a project-oriented curriculum (you learn by doing).
I lead our inbound marketing team and get to help with fun projects such as our homepage redesign, building internal tools and even by writing content such as this.
CoderDojo NYC is a free non-for-profit movement that helps youth (ages 7-17) learn how to code. If you’re interested in volunteering, you should sign-up Volunteer for CoderDojo NYC. CoderDojo NYC has been running for about a year. We have over 150 NYC volunteers and have welcomed nearly 1,500 kids to our sessions.
Intro to Adwords - Udemy Class
About: Course creator
This is a free Udemy class I created to teach Google Adwords and basic SEM. Over 6,000 users have signed up for it. You should too.
About: I took the summer of 2013 off to spend my waking hours coding along with 70 other extremely talented and passionate hackers.
Some of the projects I worked on include:
- Add to Calendar JS JS Library to easily create add-to-calendar buttons
- CSS Specificity Calcliator
- OuiCards JS flashcard library that uses the Leitner System
- FlashcardBox - A Node app that uses ouicards
- OuiSEO - A JS bookmarklet to analyze on-page SEO and Social Media tags
SideTour - Acquired by Groupon
About: User Growth and Marketing
At SideTour, a TechStars company, I focused on user acquisition, website optimization and email marketing. I also reported site metrics to the founders and investors and helped shape the product with a numbers-driven approach.
About: Head of Marketing
Marketing and website optimizations lead for FranchiseHelp . This involved lots of A/B testing (and funnel conversion optimization), media buying on Adwords and other platforms as well as SEO.
About: Sinatra app built to help create Adwords campaigns.
When it’s time to launch your campaigns on Google Adwords, nothing is more painful than having to create 100’s of keyword permutations. Well, fear no more, [Permutationer](http://permutationer.com/) is here to help you create keyword permutations in seconds.
Fun fact: We used this tool at Profero to relaunch the Western Union account, which had over 1 million keywords.
Some of my writing & projects have been featured in:
- LifeHacker, LifeHacker bis
- TNW, TNW bis
- Little Big Details
- The Verge
- TechCrunch Disrupt
- DailyMail UK
- Smashing Mag Facebook Page - for what it's worth
- Vogue.it - I had the pleasure of filming this. Post-production was done by someone else.
On stage at TC Disrupt 2013.
At Tumblr HQ with David and Valentine.